From coaching to conversation

in conversation
Conversation is how organisations happen.

By Martin Vogel

There’s less than a week left to book for our session next week on changing how coaching happens.

While this is the first in our business development series, it promises to be much richer than an enquiry into sales strategies. In exploring how we position ourselves and win business as coaches, we’ll be touching on fundamental questions about what it is to be an executive coach in today’s business context. Is coaching a product that we sell or more of a disposition that we bring to how we work with leaders in organisations?

In the session, we’ll explore together what happens when the stars are aligned between coach and client and both sides get excited by an opportunity to work together.

It’s about how the conversation develops in the meetings leading up to that point:

  • What is that that you’re attempting to sell?
  • What are you listening for in terms of the client’s needs?
  • In what ways, if at all, does the word coaching enter the conversation?

The idea of conversation, itself, is germane to these questions. People underestimate the extent to which organisations emerge through conversations as opposed to the structured plans and control processes that are so often the concern of management. Coaching itself is a form of conversation. But, when we’re selling it to clients, do we position it as a structured process or something that is more fluid and emergent?

Lots to talk about. Not just concerning our own practices and business development but also the positioning of coaching itself in the wider market.

Changing how coaching happens
22 March 2016, 6.30–8.30pm
Space in Marylebone, 10 Daventry Street, London NW1 5NX
Members £36 inc. VAT; Non-members £42 inc. VAT

Book with Eventbrite

 

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